focus on fast: notre x nike chicago
In the lead-up to the 2019 Chicago Marathon, Notre hosted a live conversation featuring Nike Master Trainer Joe Holder (@ochosystem), Nike footwear developer Chris Cook (@ccook68), and Nike+ Run Club coach Steve Finley (@steve__finley) on Saturday, October 12th, 2019. The conversations explored the different design aspects and innovative technologies behind the ZoomX Vaporfly Next%—Nike’s fastest, lightest running shoe to date. From the words of Notre, "The name is derived from the fact that it objectively improves running economy, making runners wearing it at least 4% more energy efficient and giving that extra edge to competitors for whom every millisecond is of crucial importance."
As this shoe is specialized for runners, within the talk, the panelists also revealed strategies—both mental and physical—in order to maximize efficiency when preparing for any marathon. Afterwards, the audience members were able to grab a pair of the new Nike ZoomX Vaporfly Next% and go on a run to test out how much of a difference the shoe technology made on their physical running capacities.
Documentation by Lissy Poeut. Words by Lissy Poeut.