virgil abloh x nike x chicago boys & girls club court celebrationOn Saturday, Virgil attended a celebration event at the Dr. Martin Luther King Jr. Boys & Girls Club location where he, along with LeBron James and Anthony Davis, spoke to club members that were enjoying Nike’s Abloh-designed refurbished court. The new court fulfilled a promise to the community from when the NikeLab Re-Creation center space was launched in May 2019.
In addition to reflecting on his contribution to the court-giveback, Abloh addressed the unique way the space and Nike brand connects community within a retail environment and offered attendees insights into his design approach and philosophy. The hoodie customization workshop was followed by an AF1 customization activity later in the day.
The event, like so many others that have taken place at the space since it opened in May 2019, is another example of Nike and Virgil’s commitment to providing a cultural hub to spark creativity and giving youth creatives the tools needed to elevate their craft.
Photos + words provided by Nike + SSPR.